Franco began working at a supermarket advertising company, Adcorp Media Group, which gave him his first opportunity to learn about the business that would end up being his passion and prowess. In 2009, he was appointed SVP of National Sales and only a year later, Cabral’s top-shelf performance earned him the title of COO. His unique insight into the Latino market allowed Franco to lead the company in developing the new sister company Adcorp Latino, an initiative focused specifically on the Latino market.